Making Sexy Mission Statements and Writing Platforms

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Dogs Are Smarter Than People: Writing Life, Marriage and Motivation
Dogs Are Smarter Than People: Writing Life, Marriage and Motivation
Making Sexy Mission Statements and Writing Platforms
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In our random thought of the podcast, which is not transcribed here, Shaun gets a bit mad at political things. If you’re not into that, you might want to skip to the eight-minute mark.

Okay, first things first. What is a writing platform?

An author’s platform is basically just the author’s presence on the web. Your website. Your TikTok, your Facebook, your Twitter, your Instagram, your podcast, your blog.

Unlike Coke or Spanx, your platform isn’t faceless. It’s all about you, the writer. As the foundation of your brand, you have to figure out what it is that you want to do and achieve.

Most writers want to tell stories.

That’s their goal.

So as an author your platform is going to be about how to tell your stories and how you tell your story, especially the story of you, the writer.

I’ve failed at this a lot because I’ve historically not been into talking about writing. I prefer to just write, but that put me in a weird little vacuum, a void.

A lot of writers worrying about their platform get started with a mission statement.


WHAT IS A MISSION STATEMENT.

According to Tim Berry (link on the podcast notes),

“A mission statement is a simple statement that explains your company’s goals. It’s a summary of what your company does for its customers, employees, and owners. It explains how you do what you do. And, it focuses on why your company does what it does. Some of the best mission statements also extend themselves to include fourth and fifth dimensions: what the company does for its community, and for the world.”

And Blake Stockton wrote:

“A mission statement is a short, meaningful sentence (or several sentences) that summarizes the purpose that drives your business. A good mission statement says why you do what you do.” 

It’s kind of a weird existential thing on some level because you’re basically asking WHO AM I and WHY DO I EXIST?

There are also people who absolutely believe that a mission statement should be one short sentence without a lot of fluff.

Here are some examples taken from Blake’s blog, which is linked in the notes:

Once you have a mission statement, you think about how you can push your presence out there and what you actually want to do, Berry’s fourth and fifth steps.

To push your presence out there you need to do the following things:

To do that you need to register a site.

Then you need to build a website.

Then you have to connect whatever social media you’re into. Pick two or three and try to find ones that don’t make you cringe.

Post on your blog or social media an appropriate amount of times so that you have actual content there.

Each time you post a blog or an update, think:

How is this connected to my mission?

Will anyone actually see this?

Does anyone actually want to read this?

And there you go, a tiny MBA class in twenty minutes.

RESOURCES:

https://fitsmallbusiness.com/mission-statement-examples/

https://articles.bplans.com/writing-a-mission-statement/

SHOUT OUT!

The music we’ve clipped and shortened in this podcast is awesome and is made available through the Creative Commons License. 

Here’s a link to that and the artist’s website. Who is this artist and what is this song?  It’s “Summer Spliff” by Broke For Free.

And we have a new podcast, LOVING THE STRANGE, which we stream live on Carrie’s Facebook and Twitter and LinkedIn on Fridays. Her Facebook and Twitter handles are all carriejonesbooks or carriejonesbook.

Here’s the link. This week’s podcast is all about strange things people do for luck.

LET’S HANG OUT!

HEY! DO YOU WANT TO SPEND MORE TIME TOGETHER?

MAYBE TAKE A COURSE, CHILL ON SOCIAL MEDIA, BUY ART OR A BOOK, OR LISTEN TO OUR PODCAST?

JUST CLICK ON THIS LINK AND FIND OUT HOW WE CAN INTERACT MORE.


HELP US AND DO AN AWESOME GOOD DEED

Thanks to all of you who keep listening to our weirdness on the DOGS ARE SMARTER THAN PEOPLE podcast and our new LOVING THE STRANGE podcast.

We’re sorry we laugh so much… sort of. 


Please share it and subscribe if you can. Please rate and like us if you are feeling kind, because it matters somehow. There’s a new episode every Tuesday!

Thanks so much for being one of the 261,000 downloads if you’ve given us a listen!

One of our newest LOVING THE STRANGE podcasts is about the strange and adorably weird things people say?

And one of our newest DOGS ARE SMARTER THAN PEOPLE episode is about fear setting and how being swallowed by a whale is bad ass.


And Carrie has a new book out! Yay!

You can order now! It’s an adult mystery/thriller that takes place in Bar Harbor, Maine. Read an excerpt here!

best thrillers The People Who Kill
The people who kill

It’s my book! It came out June 1! Boo-yah! Another one comes out July 1.

And that one is called  THOSE WHO SURVIVED, which is the first book in the the DUDE GOODFEATHER series.  I hope you’ll read it, like it, and buy it!

The Dude Goodfeather Series - YA mystery by NYT bestseller Carrie Jones
The Dude Goodfeather Series – YA mystery by NYT bestseller Carrie Jones

TO TELL US YOUR BRAVE STORY JUST EMAIL BELOW.

HELP US AND DO AN AWESOME GOOD DEED

Thanks to all of you who keep listening to our weirdness on the DOGS ARE SMARTER THAN PEOPLE podcast and our new LOVING THE STRANGE podcast.

We’re sorry we laugh so much… sort of. 


Please share it and subscribe if you can. Please rate and like us if you are feeling kind, because it matters somehow. There’s a new episode every Tuesday!

Thanks so much for being one of the 261,000 downloads if you’ve given us a listen!

One of our newest LOVING THE STRANGE podcasts is about the strange and adorably weird things people say?

And one of our newest DOGS ARE SMARTER THAN PEOPLE episode is about fear setting and how being swallowed by a whale is bad ass.


And Carrie has a new book out! Yay!

You can order now! It’s an adult mystery/thriller that takes place in Bar Harbor, Maine. Read an excerpt here!

Author: carriejonesbooks

I am the NYT and internationally-bestselling author of children's books, which include the NEED series, FLYING series, TIME STOPPERS series, DEAR BULLY and other books. I like hedgehogs and puppies and warm places. I have none of these things in my life.

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